Diageo is bringing forward its marketing spend for Pimm’s in the UK from August to May after research into weather patterns shows the earlier month is more likely to be sunnier.

Diageo is bringing forward its marketing spend for Pimm's in the UK from August to May after research into weather patterns shows the earlier month is more likely to be sunnier.
Diageo is bringing forward its marketing spend for Pimm’s in the UK from August to May after research into weather patterns shows the earlier month is more likely to be sunnier.