Monster Beverage Corp.’s Rob Gehring is heading back to The Coca-Cola Company to lead the US giant’s business in North America.
Gehring will become president of Coca-Cola’s North America operating unit in December, succeeding Jennifer Mann, who left the business in August.
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Coca-Cola president and CFO John Murphy has led the company’s business in North America on an interim basis since 1 August.
Gehring has been CEO of Monster subsidiary Monster Energy’s business in the Americas since February, according to his LinkedIn page.
He joined Monster Energy as chief growth officer in 2024 after eight years at Coke bottler Swire Coca-Cola.
In a statement, Coca-Cola said Gehring had been part of Monster’s “leadership team that drove the company’s growth agenda and modernised commercial capabilities”.
Coca-Cola CEO Henrique Braun described Gehring a “transformational leader whose exceptional ability to develop and lead people, combined with his deep operations experience, has made him a trusted partner across our system”.
Gehring was also global chief sales officer at The Hershey Company from 2016 to 2018.
From 2011 to 2016, he was president of the Coca-Cola’s Walmart team, which managed the company’s dealings with the retail behemoth.
From 2002 to 2010, Gehring worked in sales at Coca-Cola Enterprises.
North America accounts for around 17% of Coca-Cola case volume sales and 40% of its revenues. In 2025, the division’s net revenues stood at $19.6bn.
In the second quarter of this year, Coca-Cola’s unit case volume in North America increased 3%. Organic revenue rose 7%, supported by 4% price/mix growth.
The division’s reported operating income grew 4%, with comparable currency-neutral operating income up 12%.
