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April 4, 2022

Brown-Forman unveils Benriach quartet for Global Travel Retail

The expressions debut at UK airports this month

By James Beeson

Brown-Forman is to release four Scotch whiskies from its Benriach single malt, including the brand’s oldest triple-distilled expression to date.

The quartet, unveiled today, is available in UK airports ahead of a wider roll-out exclusively in the Global Travel Retail channel from the start of next month. All four are results of Benriach’s once-a-year distillation of “classic”, peated and triple-distilled expressions in small batches.

The four expressions are:

  • Benriach Quarter Cask – No Age Statement, 46% abv, SRP in the UK of GBP36 (US$47) per 70cl bottle
  • Benriach Smoky Quarter Cask, – No Age Statement, 46% abv, GBP36
  • Benriach Triple Distilled Ten – 43% abv, GBP40
  • Benriach 22 Year Old Triple Distilled – 46.8% abv, GBP129

US-headquartered Brown-Forman re-entered the single malt Scotch segment through the purchase of Benriach, The GlenDronach and Glenglassaugh six years ago for $414.5m.

Why e-commerce is a channel brand owners must target – and fast – Click here for a Just Drinks focus

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