Brown-Forman is to release four Scotch whiskies from its Benriach single malt, including the brand’s oldest triple-distilled expression to date.
The quartet, unveiled today, is available in UK airports ahead of a wider roll-out exclusively in the Global Travel Retail channel from the start of next month. All four are results of Benriach’s once-a-year distillation of “classic”, peated and triple-distilled expressions in small batches.
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The four expressions are:
- Benriach Quarter Cask – No Age Statement, 46% abv, SRP in the UK of GBP36 (US$47) per 70cl bottle
- Benriach Smoky Quarter Cask, – No Age Statement, 46% abv, GBP36
- Benriach Triple Distilled Ten – 43% abv, GBP40
- Benriach 22 Year Old Triple Distilled – 46.8% abv, GBP129
US-headquartered Brown-Forman re-entered the single malt Scotch segment through the purchase of Benriach, The GlenDronach and Glenglassaugh six years ago for $414.5m.
Why e-commerce is a channel brand owners must target – and fast – Click here for a Just Drinks focus
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