Brown-Forman is to release four Scotch whiskies from its Benriach single malt, including the brand’s oldest triple-distilled expression to date.
The quartet, unveiled today, is available in UK airports ahead of a wider roll-out exclusively in the Global Travel Retail channel from the start of next month. All four are results of Benriach’s once-a-year distillation of “classic”, peated and triple-distilled expressions in small batches.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The four expressions are:
- Benriach Quarter Cask – No Age Statement, 46% abv, SRP in the UK of GBP36 (US$47) per 70cl bottle
- Benriach Smoky Quarter Cask, – No Age Statement, 46% abv, GBP36
- Benriach Triple Distilled Ten – 43% abv, GBP40
- Benriach 22 Year Old Triple Distilled – 46.8% abv, GBP129
US-headquartered Brown-Forman re-entered the single malt Scotch segment through the purchase of Benriach, The GlenDronach and Glenglassaugh six years ago for $414.5m.
Why e-commerce is a channel brand owners must target – and fast – Click here for a Just Drinks focus
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
