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March 24, 2021

Boardroom Spirits’ RTD Cocktails – Product Launch

US drinks company Boardroom Spirits has released three new pre-mixed cocktails.

By Patrick Scott

Boardroom Spirits’ RTD Cocktails 

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Category – Spirits, vodka-based RTD, 18-21% abv

Available – From this month

Location – The US; Pennsylvania, Philadelphia

Price – US$38 per 75cl bottle

US drinks company Boardroom Spirits has released three new pre-mixed cocktails.

The vodka-based range comprises Elderberry Cucumber Cooler (21% abv), Lansdale Lemonade (20% abv) and Spring Garden (18% abv). Each 75cl bottle makes eight cocktails.

The three new flavours are available from the Boardroom Spirits website for delivery across Pennsylvania and Philadelphia.

The Cooler and Lemonade variants are made with Boardroom’s vodka, while Spring Garden uses a combination of citrus vodka, ginger vodka and the distillery’s own Carrot Spirit.

According to figures from US trade group the Distilled Spirits Council (DISCUS), sales of pre-mix cocktails in the US jumped by 39% last year to US$489m on the back of a 35% volumes increase.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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