- Category – RTDs, agave-based, 8% abv
- Available – From this month
- Location – The US, available through selected off-premise multiple operators
- Price – SRP of US$17.99 per 12-can variety pack
Beam Suntory has leveraged its partnership with Boston Beer Co to launch a selection of four Mexican-inspired premixes from its Sauza Tequila brand.
Sauza Agave Cocktails are the newest innovation from Beam Suntory in the RTD category and are available in four flavours at selected retailers nationwide. The line comprises: Lime Crush, Tropical Twist, Strawberry Breeze and Black Cherry Smash.
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As well as a 12-can variety pack, the extensions will be available in single 71cl cans for $3.49 each and single-flavour six-packs at $9.99.
“Our goal with Sauza Agave Cocktails is to create a quality product with the format, flavour profile and convenience that consumers are looking for,” said Beam Suntory’s senior director of RTD strategic ventures, Stephanie Kang. “We have the opportunity to bring the Sauza brand into new occasions, while also reaching a new set of consumers, with whom we can build new brand loyalty and reputation.”
The launch is the latest to come from a long-term strategic partnership between Beam Suntory and Boston Beer. Beam Suntory will handle national marketing and advertising, PR and Social Media for Sauza Agave Cocktails, while Boston will be responsible for production, distribution, sales, and trade and local marketing.
Boston has also teamed up with PepsiCo to launch Hard Mtn Dew across three US states.
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