Anheuser-Busch InBev has added a sour hard seltzer range to its Natural Light line-up.

Natural Light Sour Seltzer comes in four flavours and is 6% abv. The launch is a limited release and will be available across the US.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“As a brand that prides itself on standing out in the crowd, Natty Sour Seltzer is sure to make a splash in the world of seltzer,” said Daniel Blake, VP of US value brands at Anheuser-Busch.

The extension further grows A-B InBev’s hard seltzer portfolio, which also includes Bud Light Seltzer and Bon & Viv’s. Natural Light Seltzer was unveiled towards the end of 2019 and has since been augmented by the 8% Natty Daddy and Natty Daddy Lemonade.

The new sour flavours – Rind & Dined Watermelon, No Capple Green Apple, Razzle Dazzle Blue Raspberry and Slice for What Lemon – are the latest examples of hard seltzer brand owners looking to differentiate their products as competition in the category increases. Heineken this year launched a “ranch water” seltzer in the US, based on the southern US Tequila-based cocktail of the same name. Last month, US-based Loki released a cannabis seltzer that contains a small amount of THC.

Heineken’s hard seltzer switch and the rise of ranch water – Click here for a just-drinks focus