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  1. Interviews
May 5, 2020

“Zero-based budgeting hasn’t been successful in building brands” – just-drinks speaks to Ross Colbert, MD of global beverages at KPMG Corporate Finance – Part I

Late last week, just-drinks caught up with Ross Colbert, the MD of global beverages at KPMG Corporate Finance in New York. In the first part of our exclusive two-part interview, Ross looks at how the drinks industry's M&A landscape has evolved, what the coronavirus will do to company valuations and the rise of the 'hybrid consumer'.

By Patrick Scott

Late last week, just-drinks caught up with Ross Colbert, the MD of global beverages at KPMG Corporate Finance in New York. In the first part of our exclusive two-part interview, Ross looks at how the drinks industry’s M&A landscape has evolved, what the coronavirus will do to company valuations and the rise of the ‘hybrid consumer’.

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