The Wehring Interview – Anheuser-Busch InBev – Part I

This month, we stay with beer for The Wehring Interview. After speaking to Heineken's CEO in May, I've been lucky enough to nail down the CMO of Anheuser-Busch InBev, Chris Burggraeve. In part one, below, we look at Chris' background, where his concentration is focussed and the perils of making - and keeping - a global beer brand. Part two will run next week.

This month, we stay with beer for The Wehring Interview. After speaking to Heineken’s CEO in May, I’ve been lucky enough to nail down the CMO of Anheuser-Busch InBev, Chris Burggraeve. In part one, below, we look at Chris’ background, where his concentration is focussed and the perils of making – and keeping – a global beer brand. Part two will run next week.

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