Earlier this year, just-drinks published its latest issue of FUTURES, a series of reports that consider the longer-term future. The report, ‘Over the Influence? The future of social media’ is available to download free of charge here. For the report, editor Olly Wehring spoke to Diageo’s chief digital officer, Ben Sutherland. Here, in an exclusive two-part interview, Sutherland tells us what he does, how he does it and why it’s the shape of things to come.