“The need to open a bottle ‘just to be seen’ is going away” – just-drinks meets Piper-Heidsieck Champagne’s global executive director, Benoit Collard

Late last year, Champagne house Piper-Heidsieck released two expressions under its prestige cuvée brand, Rare. A bottle of Rare Le Secret High Jewellery, which costs around US$150,000, features a precious stone embedded "in the heart of interwoven bands of gold set with 510 diamonds". It was released in partnership with jeweller Mellerio. The second expression, Le Secret Goldsmith, is limited to 1,000 magnums and carries an RRP of around $1,650. Shortly after the launch, just-drinks sat down with Benoit Collard, global executive director for Piper-Heidsieck, to talk about prestige cuvée consumers and what the future holds for Piper-Heidsieck.  

January 7, 2019