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July 11, 2019

“Taking pricing on your core trademarks is part of the premiumisation journey” – just-drinks meets Beam Suntory CEO Albert Baladi – Part II

In the first part of our interview with Beam Suntory's CEO, which was published earlier this week, Albert Baladi talked broadly about the group, its strategy going forward and how Beam intends to grow. Here, in part two, we look at the company's portfolio and the positioning of and prospects for its major brands.

By Jason Ingle

In the first part of our interview with Beam Suntory’s CEO, which was published earlier this week, Albert Baladi talked broadly about the group, its strategy going forward and how Beam intends to grow. Here, in part two, we look at the company’s portfolio and the positioning of and prospects for its major brands.

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