In the second part of our exclusive interview with consumer futurist Will Higham, we continue to look at the younger end of the consumer spectrum, discussing provenance, rebellion and what we should actually call the next generation.
“It’s not that they don’t want to drink what their parents drink, it’s that they don’t want to drink how their parents drink” – Interview, Will Higham, consumer futurist – Part II
In the second part of our exclusive interview with consumer futurist Will Higham, we continue to look at the younger end of the consumer spectrum, discussing provenance, rebellion and what we should actually call the next generation.