“If we stopped investing in places where we have headwinds, we’d stop investing everywhere” – Interview, Pernod Ricard CEO Alex Ricard – Part I

Last month, the CEO of Pernod Ricard, Alex Ricard, was in London to discuss the group's half-year results. just-drinks sat down with Ricard following the press conference to look at both the numbers for the first six months of fiscal-2017 and Ricard's tenure so far, since assuming the leadership in early-2015. In the first part of our exclusive two-part interview, Alex considers Pernod's positions in India and China and shares his thoughts on pricing and the role it plays in a company's approach to premiumisation.