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  1. Interviews
May 7, 2020

“Company leaders really need to take a battlefield approach” – just-drinks speaks to Ross Colbert, KPMG Corporate Finance MD of global beverages – Part II – CORONAVIRUS SPECIAL

In the second part of just-drinks' exclusive interview with Ross Colbert, the MD of global beverages at KPMG Corporate Finance, we drill down into the coronavirus effect on the global drinks industry. Ross expands on his comments in part one about how consumer behaviour is adapting and also considers how the rest of 2020 will pan out.

By Jason Ingle

In the second part of just-drinks’ exclusive interview with Ross Colbert, the MD of global beverages at KPMG Corporate Finance, we drill down into the coronavirus effect on the global drinks industry. Ross expands on his comments in part one about how consumer behaviour is adapting and also considers how the rest of 2020 will pan out.

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