COVID-19 continues to affect consumer trends in all markets, throwing some off course and speeding others up – including the shift to e-commerce. As more FMCG companies look at direct-to-consumer options, retailers will need to pivot to an omnichannel presence when lockdowns are lifted, says consumer trends commentator Lucy Britner.
Why the coronavirus paves the way for e-commerce, omnichannel push – consumer trends
COVID-19 continues to affect consumer trends in all markets, throwing some off course and speeding others up - including the shift to e-commerce. As more FMCG companies look at direct-to-consumer options, retailers will need to pivot to an omnichannel presence when lockdown is lifted, says consumer trends commentator Lucy Britner.
May 12, 2020