Earlier today, Heineken announced that it will purchase Kirin Holdings’ Brazilian beer and soft drinks assets for just over US$705m. Here, just-drinks takes a closer look at Brazil’s beer market and the rationale behind the deal.
Why Heineken is buying Brasil Kirin – The data
Earlier today, Heineken announced that it will purchase Kirin Holdings' Brazilian beer and soft drinks assets for just over US$705m. Here, just-drinks takes a closer look at Brazil's beer market and the rationale behind the deal.