Held every four years in Germany and hosting the biggest global names, Drinktec is the Olympics of the drinks industry’s trade show calendar. Nothing else has the same insight into beverage innovation, whether from a packaging, flavourings or labelling perspective. But, like the Olympics, Drinktec is massive – a cavernous experience that can defeat even the hardiest of trade show attendees. Luckily, just-drinks’ news & insights editor, Andy Morton, travelled to Munich earlier this month to digest the enormity of it all and deliver these nine bite-sized nuggets of learning.
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