Music festivals have long been associated with alcohol, but today’s premium gatherings are a great space for a touch of cocktail theatricality. just-drinks’ consumer trends columnist Laura Foster spies an opportunity amid the mud and the portable toilets.
Plugged in, amped up – music festivals are the perfect stage for brand creativity – Consumer Trends
As the summer in the UK rumbles to a close and autumn takes over, I’m packing up my festival kit once more. Away goes the tent and the thankfully-unused wellington boots, unlikely to be unearthed again until the weather warms up again next year.
September 10, 2019