On Wednesday, PepsiCo will release its first quarter results for 2017. Here, just-drinks takes a closer look at the company’s performance in the three months to 25 March.
- In January, PepsiCo launched a fresh global marketing activation, along with a new pack design, for its Mountain Dew CSD brand
- At the end of the month, the company said it would highlight two of its zero-calorie brands during the televising of the Super Bowl in the US: Lifewtr and Pepsi Zero Sugar
- In February, group CEO Indra Nooyi said neither the election of Donald Trump in the US nor the UK’s decision to leave the European Union were likely to have any material effect on the company’s performance going forward
- Towards the end of the month, the company’s marketing head for North America Beverages became president of PepsiCo’s newly-expanded nutritional brands unit, North America Nutrition
- At the same time, the firm agreed to make changes to its Naked Juice labels in the US after settling a court battle over the brand’s nutritional content
- In March, the group unveiled two “next generation” carbonated soft drinks as it continues to tweak its portfolio to target health-conscious consumers. Izze juice extension Fusions and the 7UP-style Lemon Lemon have since rolled out across US retail
- Later in the month, the firm was moved to counter claims that its use of water in Kerala contributed to a drought in the Indian state.
Stay informed for just £1! *
Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.
What’s included in your subscription:
- Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
- Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
- Unrivalled drinks industry comment from leading sector specialists
Ready to stay informed? Subscribe now and gain access to exclusive content.
Have a subscription? Sign in
For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.
*After your 1-month trial, your subscription will continue at £315 per year.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
