How much attention should alcohol brand owners pay to cannabis?
Following the news that The Boston Beer Co is to enter the cannabis-infused beverage segment in Canada, Just Drinks considers the opportunities (and threats) that THC could present to multinational alcohol brand owners.
Typically, a beverage infused with cannabidiol (CBD), the non-psychoactive element of the hemp plant, or Tetrahydrocannabinol (THC), the psychoactive element, are defined as ‘cannabis-infused’. In this article, the term refers to beverages that use THC.
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