“We became the first Consumer Packaged Goods company to partner with Instacart to feature our products on Facebook ads,” boasted Constellation Brands CEO Bill Newlands this week. The claim comes as the coronavirus pandemic continues to pummel the high streets and shopping malls, driving Constellation and its drinks brand owner brethren to look for online sales and delivery solutions.
How brand owners can navigate social networks to make e-commerce gains – focus
"We became the first CPG company to partner with Instacart to feature our products on Facebook ads, propelling Constellation to the next level of 3 Tier e-commerce media," declared Bill Newlands, CEO of American alcohol producer Constellation Brands on a company results call yesterday.