How brand owners can navigate social networks to make e-commerce gains - focus

How brand owners can navigate social networks to make e-commerce gains – focus

"We became the first CPG company to partner with Instacart to feature our products on Facebook ads, propelling Constellation to the next level of 3 Tier e-commerce media," declared Bill Newlands, CEO of American alcohol producer Constellation Brands on a company results call yesterday.

Giacomo Lee

“We became the first CPG company to partner with Instacart to feature our products on Facebook ads, propelling Constellation to the next level of 3 Tier e-commerce media,” declared Bill Newlands, CEO of American alcohol producer Constellation Brands on a company results call yesterday.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
Unbeatable market coverage from wine and beer, to soft drinks
Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts