How Anheuser-Busch InBev and Diageo are revolutionising drinks marketing - Consumer Trends

There was a time, not so long ago, when occasion-based drinks marketing meant advertising your lager brand in an ad during a World Cup football match. Not anymore – things have become a lot more complicated since then.

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How are tech and delivery trends impacting the packaging of consumer goods?

A significant number of consumers are switching more permanently to e-commerce and home delivery when they shop. These lifestyle changes look here to stay, having been accelerated by the pandemic, and we are now seeing pack design and packaging change as a result. GlobalData’s report on Consumer Tech and Delivery Trends in Packaging decodes this new landscape and provides actionable insights for new product pack design and packaging solutions in the FMCG value chain. Download this free report for:

Data and insights into current consumer behavior
Market outlook for e-commerce in consumer-packaged goods
Strategic recommendations for packaging
Insight into continuing concerns surrounding sustainability

Don’t get left behind – adapt with the consumer demands. Download our report now.

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