The Brazilian beer market may be able to claim Kirin Holdings as a victim in the coming weeks, but the likelihood of Heineken stepping in to buy Brasil Kirin offers cause for optimism not only for the Netherlands-based brewer specifically, but also for the country’s beer category more broadly.
Heineken’s Brazil play – good for Heineken, good for Brazil? – Analysis
The Brazilian beer market may be able to claim Kirin Holdings as a victim in the coming weeks, but the likelihood of Heineken stepping in to buy Brasil Kirin offers cause for optimism not only for the Netherlands-based brewer specifically, but also for the country's beer category more broadly.