A lot has been said over the past 12 months in the beverage industry – some of it insightful, some of it funny and some of it strange. Here’s a round-up of the best quotes of the year as told to just-drinks.
10. “I grew up on ketchup, my kids grew up on salsa”
– Beam Suntory’s global chief marketing officer, Rebecca Messina, shows what the generation gap looks like today
9. “Plastic per se is not bad if you recycle it”
– Campari Group CEO Bob Kunze-Concewitz goes against the grain in the sustainability debate over straws
8. “[Consumers] want suppliers to be as clever as Google, and an experience that is as easy as Apple. They want everything to move as fast and immediate as Twitter. They want it to be as informative as Wikipedia, as social as Facebook, as visual as Instagram, as personal as Amazon and as entertaining as YouTube”
– Ghislaine Prins-Evers, Heineken‘s head of digital transformation, sums up the challenge of serving the modern generation
7. “There’s a lot to be said for growing up and maturing your brand, so that you’re not Justin Bieber. You’re Tom Jones”
– Tony Magee, the guitar-playing founder of Heineken’s craft brewery Lagunitas, pulls out another pop music business analogy
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6. “At SABMiller, we went through a bit of disbelief and almost denial”
– Hector Gorosabel, Asahi Europe CEO, reflects on the mood at his previous employer SABMiller as it was being taken over by Anheuser-Busch InBev in 2016
5. “Bacardi has a long history of attacks against not just our brand, but against Cuba”
– Juan Gonzalez, the president of Cuba’s government-owned rum operations, continues the country’s long-running feud with its most famous exiles
4. “We can handle Brexit in our stride”
– Diageo CEO Ivan Menezes shows confidence ahead of the UK’s impending EU departure next year
3. “What people forget is this: The enemy is not here. We’re all brewers. We should be fighting as a category“
– Carlos Brito, head of Anheuser-Busch InBev, suggests craft brewers should pick a side
2. “Some in the wine industry need to acknowledge that businesses need to make money”
– CHAMP CEO John Haddock, who helped sell Accolade Wines to The Carlyle Group for AUD1bn this year, articulates what many people are thinking.
1. “Casamigos – I’m still trying to work that one out”
Amber Beverage Group CEO Seymour Ferreira attempts to get his head around the reported US$1bn Diageo paid for the George Clooney-backed Tequila brand
