Cybersecurity rising in importance for drinks brand owners - data - Just Drinks
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Cybersecurity rising in importance for drinks brand owners – data

25 Nov 2021

References to the term ‘cybersecurity’ in filings from beverage companies have increased markedly over the last five years, according to recent research.

In total, the frequency of cybersecurity appearances in the 12 months to the end of June was 138% higher than in the same period in 2015-2016, when GlobalData first began to track the key issues referred to in company filings.


To assess whether cybersecurity is featuring more in the summaries and strategies of drinks manufacturing companies, two measures were calculated. Firstly, there's the percentage of companies that have referenced cybersecurity at least once in filings during the past 12 months - this was 90% compared to 62% in 2016. Secondly, GlobalData calculated the percentage of total analysed sentences that referred to cybersecurity.

Of the 20 biggest employers in beverages, Keurig Dr Pepper referred to cybersecurity the most between July 2020 and June 2021. GlobalData identified 38 cybersecurity-related sentences in the US-based company's filings, representing 0.5% of all sentences.

Asahi Group mentioned cybersecurity the second-most, in 0.4% of sentences in its filings over the 12 months. Other top employers with high cybersecurity mentions included Diageo, PepsiCo and Coca-Cola Europacific Partners.

Across all drinks manufacturing companies, the Q2 filing that featured the strongest focus on cybersecurity came from Campari Group. Of the document's 1,701 sentences, nine (0.5%) referred to the term.

Late last year, the Aperol brand owner was the subject of a malware attack that resulted in the encryption of some of the data held on its servers. Campari subsequently warned its customers and employees not to respond to suspicious requests or messages for changes in payment details, or for bank account information.

GlobalData also categorises cybersecurity mentions by subthemes. Of these, the most commonly referred to in the second quarter was 'data security', which made up 73% of all cybersecurity subtheme mentions by drinks companies.


When drinks manufacturing companies publish annual and quarterly reports, ESG reports and other filings, GlobalData analyses the text and identifies individual sentences that relate to disruptive forces facing companies in the coming years. Cybersecurity is one of these topics - companies that invest in these areas are expected to be better equipped to survive unforeseen challenges.

This analysis provides an approximate indication of which companies are focusing on cybersecurity and how important the issue is considered within the beverages industry,. However, a company mentioning cybersecurity more regularly is not necessarily proof that they are utilising new techniques or prioritising the issue, nor does it indicate whether the company's ventures into cybersecurity have been successes or failures.

“There are some companies’ boards that don’t view cybersecurity as necessary” – just-drinks speaks to Darktrace director for cyber intelligence & analysis Justin Fier