In March, Singapore-based craft brewer Brewerk introduced a raspberry sour beer into its portfolio. So far, so normal. But, this fruity number, a 4.5%-abv sessionable brew called Red Billion, has a twist – the addition of around 1bn live bacteria in every serving. The brewer claims that the beer – made in collaboration with food-tech start-up Probicient – can help to enhance the consumer’s gut health and boost their immune system.
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Which ingredients are trending in Consumer Packaged Goods in 2022?
Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations.
GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories.
Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing.
This report covers:
Consumer Trends
Ingredients in Food & Drink
Ingredients in Beauty & Grooming
Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
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Free Report
Which ingredients are trending in Consumer Packaged Goods in 2022?
Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations.
GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories.
Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing.
This report covers:
Consumer Trends
Ingredients in Food & Drink
Ingredients in Beauty & Grooming
Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
Thank you.
You will receive an email shortly. Please check your inbox to download the Report.
By GlobalData
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