In keeping with the wider wine strategy to pursue value at the expense of volume, Constellation Brands’ divestment of around 30 lower-end brands this week comes as little surprise. Nor does the identity of the buyer, according to one analyst, with E&J Gallo “uniquely positioned” to take on Constellation’s unwanteds.
Constellation’s wine sale to Gallo – It had to be you – analysis
In keeping with the wider wine strategy to pursue value at the expense of volume, Constellation Brands' divestment of around 30 lower-end brands this week comes as little surprise. Nor does the identity of the buyer, according to one analyst, with E&J Gallo "uniquely positioned" to take on Constellation's unwanteds.