In an interview with just-drinks last week, Pernod Ricard CEO Alex Ricard had some strong words for Travel Retail. The model, as it stands, is “not sustainable”, he said, describing a sales channel in which retailers overbid for limited concession space as landlords seek ever more funds to fuel expansion. Retailers pass those costs down to suppliers, who in turn complain they have no money for the activation work so crucial to the channel.

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