Last month, we asked: “Is there a balancing act for brands between being as environmentally friendly as possible while retaining premium cues?” Consumer trends commentator Laura Foster considers whether this matters also to consumers.
- “We look to find a commercial truth” – Just Drinks speaks to Jerome Pellaud, general partner for Europe & Africa at Anheuser-Busch InBev’s ZX Ventures
Multinational brand owners are all on the hunt for ‘the next big thing’. Over at Anheuser-Busch InBev, the ZX Ventures division courts drinks entrepreneurs globally. Just Drinks caught up with the unit’s general partner for Europe & Africa, Jerome Pellaud, to learn more about the incubator approach.
- “I’m looking to define the big ‘so what?’ for our business” – Just Drinks speaks to Brown Forman head of business & brand insight Alex Aves
Next month sees Just Drinks’ sister company, Arena International, host the ‘Spirits Strategies & Innovation’ conference in London. In the run-up to the two-day event, we hear from one of the speakers, Brown Forman’s head of business & brand insight, Alex Aves.
The proportion of drinks manufacturing and supply companies hiring for cloud-related positions increased markedly in the month of August compared to the same period a year earlier, according to recent research.
On Just Drinks’ news pages:
Moet Hennessy has reported a double-digit lift in sales from its latest quarter, albeit at a less spectacular rate of growth than earlier this year.
The Coca-Cola Co is to launch Topo Chico Hard Seltzer in Canada next year.
California has given the green light to the sale of CBD-infused beverages as the US’s state moves in the opposite direction to federal authorities.
Just Drinks thinks: Inch by inch, regulation around cannabis and hemp is transforming the US. The major beverage brand owners continue to be risk-averse with CBD and THC because of authority oversight. For now, that attitude remains sensible as cannabis is still very much a grey area. Soon, however, those concerns will evaporate as legislation catches up with consumer behaviour [Deputy editor Andy Morton]
Uber Technologies has completed its purchase of US on-demand alcohol retailer Drizly for US$1.1bn.
Just Drinks thinks: Another big battle in the US’s ‘delivery wars’ has been won – alcohol has officially come online in a 21st Century, post-pandemic context. Now, the guys and girls at Uber get to sort through the market’s complex regulatory network to get those last-minute mai tais to our door [Reporter Rhodri Morgan]
The British Soft Drinks Association has welcomed a government-brokered short-term deal to cover carbon dioxide supplies in the country but has warned that longer-term measures are needed.
Bacardi is to discontinue the production of its Patron Tequila brand’s XO Cafe expression.
Cowpunk Wines unveils swing-top wine bottles for refillable future
Australia’s Cowpunk Wines has released a range of natural wines with swing-top closures in preparation for ‘refill stations’ at retailers in its home market.
Just Drinks thinks: The 75cl wine bottle has prevailed for years despite numerous attempts to shrink – or flatten – it for convenience and transportation ease. The idea of adding a swing-top closure may not be the most radical idea around transforming the format but with sustainability leading the agenda – and retailers looking for new ways to save packaging waste – its time may have come [Deputy editor Andy Morton]
Drinks with protected designations of origin in the European Union will also be able to lean on national courts for support following a recent ruling.
Pernod Ricard has overhauled the packaging of its Plymouth Gin brand to make the portfolio more sustainable.
Just Drinks thinks: Pernod has had a tough time of things with Plymouth. Monkey 47, Ungava, Malfy, Ki No Bi – all eating into the brand’s limelight in Pernod’s gin stable. One fact remains true, though: Gin remains a popular present for birthdays, Christmas, new jobs etc and it always seems to be Plymouth that’s gifted – in my circles, anyway. These shiny new sustainable bottles will make those people happy I’m sure, even if they don’t live in the US [Reporter Rhodri Morgan]