Diet Coke is having a revamp – and not a moment too soon. The old war-horse of the low-sugar CSD market is nigh on 36 years old and looking a bit dusty. Owner The Coca-Cola Co will be hoping the announcement in the US this week of a range of sparkly new flavours will give an artificial sweetener boost to a diet market that has crashed.
The Coca-Cola Co’s Diet Coke revamp offers new meaning in a modern age – Comment
Diet Coke is having a revamp - and not a moment too soon. The old war-horse of the low-sugar CSD market is nigh on 36 years old and looking a bit dusty. Owner The Coca-Cola Co will be hoping the announcement in the US this week of a range of sparkly new flavours will give an artificial sweetener boost to a diet market that has crashed.
Related Company Profiles
PepsiCo Inc
Nielsen Holdings plc
Coca-Cola GmbH
CCA
CSD Holding AG