Editor's Viewpoint - Will Coca-Cola's Image Shake-Up Set it Free?

Editor’s Viewpoint – Will Coca-Cola’s Image Shake-Up Set it Free?

I have to take my hat off to the Western European divisions of The Coca-Cola Co. By bringing together the marketing and packaging for the group's namesake brand together with its healthier brethren, the units will finally be able to indirectly say what they've been itching to say – but daren't – for at least the last few years.

I have to take my hat off to the Western European divisions of The Coca-Cola Co. By bringing together the marketing and packaging for the group’s namesake brand together with its healthier brethren, the units will finally be able to indirectly say what they’ve been itching to say – but daren’t – for at least the last few years.

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