Could a Pernod Ricard offload revolutionise the wine category? - just-drinks thinks

Could a Pernod Ricard offload revolutionise the wine category? – just-drinks thinks

We're all used to the rumour mill churning out the well-worn trope, and this week was no exception: Pernod Ricard is mulling an offload of its wine business, the headlines screamed - again.

We’re all used to the rumour mill churning out the well-worn trope, and this week was no exception: Pernod Ricard is mulling an offload of its wine business, the headlines screamed – again.

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