All articles by Victor Martino

Victor Martino is a US-based marketing and business development consultant, analyst, entrepreneur and writer, specialising in the grocery industry.

Why 2026 is a reset year for the US CPG industry

Each year, I take a step back from the daily headlines to look ahead at the major forces likely to…
RFK Jr. and MAHA want to change the US food and drinks industry. Will it work?

The US food and drinks industry continues to navigate a complex maze of challenges, including Inflation, supply chain headaches, sluggish…
The US food and drinks industry needs immigrant labour – but the system requires reform

The Trump administration’s ongoing immigration policy enforcement underlines an inconvenient truth about the US food and drinks industry – without…
How brands can win in the US ‘vibecession’

The average US consumer is feeling financially stretched, squeezed and uncertain. In a word – they’re beleaguered. The economic optimism…
How CPG brands can regain influence in relations with US retailers

The relationship between grocers and CPG companies in the US has always been a delicate balance of power, negotiation and…

Why 2025 will breakout year for some drinks SMEs in the US

The so-called natural food and beverage industry in the US had been on a steady rise for decades but it’s…
Kamala Harris’ “price gouging” ban appears a solution in search of a problem

Democratic presidential nominee Kamala Harris needs to clarify her proposal to ban food and grocery companies from “price gouging” or…
Why US manufacturers should embrace benefits of SKU rationalisation

Less is more should be the motto for most major consumer packaged food and drink businesses in the current market…
The US brands that thrive forget the moonshots and focus on the consumer

Smaller and practical are the new big and disruptive in the consumer packaged goods (CPG) industry in the US. Trying…
Why the Kroger-Albertsons-C&S deal is unlikely to win over the FTC

The plan drawn up by Kroger and Albertsons to sell more than 400 of their stores to C&S Wholesale Grocers…