View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 26, 2021

Bacardi adds global performance management chief to senior executive team

Bacardi has marked Kerry Carr's first anniversary as senior VP for global performance management by adding to her existing responsibilities of strategic projects, global reporting and "metrics to drive business performance".

By Patrick Scott

Bacardi has marked Kerry Carr’s first anniversary as senior VP for global performance management by adding to her existing responsibilities of strategic projects, global reporting and “metrics to drive business performance”.

Carr, who joined the group in 2014 before moving up to her current role last April, will also lead on revenue growth management as well as on Bacardi’s enterprise services. The growth of the role will see Carr, who continues to report in to CFO Tony Latham, join the brand owner’s global leadership team.

“Kerry’s track record for understanding the needs of our company, [and] delivering transformational finance and business performance programmmes … makes her a leadership role model across the business,” said Latham. “Her ingenuity in problem-solving, collaborative approach to managing change, and results-driven leadership make her a valuable addition to our global leadership team at Bacardi.”

Earlier this year, Bacardi followed the likes of Diageo’s Ketel One, launching a range of lower-abv flavoured vodkas from its Grey Goose brand in the US.

How to tailor your spirits marketing to the consumer of today – and tomorrow – Click here for a just-drinks comment

Related Companies

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks