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March 30, 2021updated 10 Apr 2021 1:42pm

Arctic Blue Beverages’ Arctic Blue Oat gin liqueur – Product Launch

Arctic Blue Beverages Oy has launched a gin-based oat liqueur in its domestic market.

By Patrick Scott

Arctic Blue Beverages’ Arctic Blue Oat

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Category – Spirits, liqueur, gin-based, 17% abv

Available – In the next two months

Location – Initially available in Finland, ahead of a wider roll-out worldwide this year

Price – TBC

Arctic Blue Beverages Oy has launched a gin-based oat liqueur in its domestic market.

Announced by the Finnish brand owner yesterday, Arctic Blue Oat is produced using gin distilled in Ilomantsi, a village in Eastern Finland. Also included in the production process are organic Finnish oats

Arctic Blue Oat, which is vegan and gluten-free, is described by the company as a “premium product” but has not been designated an SRP. The liqueur will be available in 50cl bottles via Finnish alcohol e-tailer Alko, as well as on cruise liner Viking Line journeys from Finland to Sweden and Estonia.

Additionally, Arctic Blue CEO Valtteri Eroma confirmed the product would roll-out globally later this year.

In 2018, Scotland’s Colonsay Beverages released a vodka made using oats grown in the country.

Is Plymouth Gin the unluckiest spirits brand ever? – click here for a just-drinks comment

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Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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