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Brothers Drinks’ Toffee Apple Alcohol Free Cider

Category – Non-alcoholic, cider, flavoured

Available – From this month

Location – UK; Morrisons, online

Price – Online SRP of GBP15 (US$21) per case of 12x50cl bottles

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By GlobalData

UK cider producer Brothers has entered the non-alcoholic category with a 0.0%-abv Toffee Apple flavour. Brothers Toffee Apple Alcohol Free is available in 50cl bottles from UK retailer Morrisons, Brothers’ online store and independent retailers.

“We’ve entered the alcohol-free category, to ensure our customers can continue to explore and experience our exciting flavours and enjoy the quality and taste of a Brothers Cider whatever the occasion,” said senior marketing manager Nicola Randall. “Empowering consumers with the choice to go alcohol-free when they wish, will foster greater loyalty with our brand and further consolidate our position for long term success.”

GlobalData figures indicate consumption of Brothers Cider in the UK has been in a state of flux in recent years, with volumes growing at an impressive compound annual growth rate of 14.2% between 2016 and 2020, despite a 17% one-year drop between 2019 and 2020.

Last month, Heineken unveiled “sustainable” cider brand Inch’s in the UK. 

Why craft beer is exploring the value market – very carefully – click here for a just-drinks comment