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May 7, 2021

Defy’s ‘impurity-free’ Defy Water – Product Launch

US-based wellness drinks company Defy has launched a "high-performance" water.

By Patrick Scott

Defy’s Defy Water

Category – Soft drinks, enhanced water

Available – From this month

Location – The US, at Sprouts Farmers Market stores and worldwide online 

Price – Online price of US$36 per 6x16oz (47.3cl) bottles

US wellness drinks company Defy has launched a “high-performance” water.

Defy Water contains added electrolytes as well as minerals such as calcium and magnesium and has a pH of 9.5+, 2.5 points higher than standard water. According to the company, the product was created in response to growing demand for impurity-free water.

Other products in Defy’s portfolio include its namesake CBD performance drink along with a zero-sugar variant. Defy, which was co-founded by former NFL star Terrell Davis in 2019, donates proceeds from each sale to charity.

Last month, PepsiCo launched a zero-sugar Gatorade that contains 10g of protein per 50cl bottle. 

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – click here for a just-drinks comment

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