Defy’s Defy Water
Category – Soft drinks, enhanced water
Available – From this month
Location – The US, at Sprouts Farmers Market stores and worldwide online
Price – Online price of US$36 per 6x16oz (47.3cl) bottles
US wellness drinks company Defy has launched a “high-performance” water.
Defy Water contains added electrolytes as well as minerals such as calcium and magnesium and has a pH of 9.5+, 2.5 points higher than standard water. According to the company, the product was created in response to growing demand for impurity-free water.
Other products in Defy’s portfolio include its namesake CBD performance drink along with a zero-sugar variant. Defy, which was co-founded by former NFL star Terrell Davis in 2019, donates proceeds from each sale to charity.
Last month, PepsiCo launched a zero-sugar Gatorade that contains 10g of protein per 50cl bottle.