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April 22, 2021

Hoplark hop-infused sparkling water – Product Launch

Hoplark has unveiled what it has termed a "craft-brewed sparkling water" produced using hops.

By Jason Ingle

Hoplark has unveiled what it has termed a “craft-brewed sparkling water” produced using hops.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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The Colorado-based start-up, which produces hop-and-tea-based soft drinks including The Calm One and The Really Hoppy One, announced the three-strong ‘soft seltzer’ line this week. The trio – each made with Mosaic, Sabro and Citra hops – are available from the company’s website to US consumers.

Hoplark Water is gluten-free and vegan, and does not contain either sugar or alcohol.

“While taking a month off from drinking, I realised that I wanted to find a way for myself and friends to enjoy the ritual, familiarity, and camaraderie of craft beer, without the alcohol or calories that traditionally come with it,” said co-founder & CEO Dean Eberhardt. “We love everything about craft beer, but wanted an option for all the other times when we don’t feel like drinking alcohol.

“Hoplark Water is a result of our … passion for bringing new flavour experiences to the market for people who love that complex hoppy taste but don’t want to compromise healthy choices. When creating Hoplark Water, we wanted to showcase how a single ingredient – hops – can turn water into something complex, vibrant and refreshing.”

The three variants are available in 12-packs of 47.3cl cans and in a mixed pack of four cans of each. All offerings carry an SRP of US$35.

Are hard seltzers paving the way for ‘soft seltzers’? – Click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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