The Coca-Cola Co has released details of the first marketing activation in the US for its recently launched flavoured sparkling water brand, AHA.
Running on a raft of programme streaming services as well as online, ‘Can I Get an AHA?’ will be fronted by actors Lauren Lapkus and Colton Dunn. Four TV commercials will be joined by three digital spots in the campaign, financial details for which were not disclosed.
Also featuring will be audio and out-of-home presence through to October.
Lapkus is best known for playing characters in Orange is the New Black and The Big Bang Theory, while Colton was a regular on Superstore.
Coca-Cola released AHA, replacing the sparkling version of Dasani, in the US in March last year. The eight-strong range of flavours includes two – Citrus & Green Tea and Mango & Black Tea – that include 30mg of caffeine per can.