Here, courtesy of analysts UBS, is a snapshot of the Dutch brewer, Heineken.

  • Heineken is the third largest global brewer behind Anheuser-Busch Inbev and SABMiller
  • Heineken has a large exposure to Western Europe (36% EBIT) and Eastern Europe (12%)
  • Following the acquisition of FEMSA Cerveza in January 2010, Mexico accounts for 12% of group EBIT. Its second largest emerging market is Nigeria
  • Overall, Heineken has 40% emerging market exposure directly or through its joint ventures, such as Compania Cervecerias Unidas in Chile and Asia Pacific Breweries
  • The Heineken brand accounts for 20% of group volumes
  • Heineken’s major shareholder is the quoted entity, Heineken Holding, which owns 50.05%. This, in turn, is 51.083% controlled by the Heineken family
  • FEMSA has 20% economic interest in Heineken

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