just The Facts – Heineken

Here, courtesy of analysts UBS, is a snapshot of the Dutch brewer, Heineken.

• Heineken is the third largest global brewer behind Anheuser-Busch Inbev and SABMiller
• Heineken has a large exposure to Western Europe (36% EBIT) and Eastern Europe (12%)
• Following the acquisition of FEMSA Cerveza in January 2010, Mexico accounts for 12% of group EBIT. Its second largest emerging market is Nigeria
• Overall, Heineken has 40% emerging market exposure directly or through its joint ventures, such as Compania Cervecerias Unidas in Chile and Asia Pacific Breweries
• The Heineken brand accounts for 20% of group volumes
• Heineken’s major shareholder is the quoted entity, Heineken Holding, which owns 50.05%. This, in turn, is 51.083% controlled by the Heineken family
• FEMSA has 20% economic interest in Heineken

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