The German unit of Anheuser-Busch InBev has agreed a deal to distribute Mahou San Miguel’s flagship, namesake lager in the country.
The partnership will see Anheuser-Busch InBev handle the distribution, sales and marketing for San Miguel Especial in the German market. The beer will be available to both the on- and off-premise channels.
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The deal is not the first time Anheuser-Busch InBev and Mahou San Miguel (MSM) have agreed to work together.
Last year, the Budweiser-brand owner agreed a deal to take control of MSM’s Mahou Cinco Estrellas in the UK. The beer had previously been distributed by Carlsberg in the country.
In 2019, the two companies announced a collaboration agreement for MSM to produce Anheuser-Busch InBev beer brands including Corona, Stella Artois, Budweiser, Leffe and Franziskaner for the Spanish market.
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Last week, domestic German brewer The Warsteiner Group announced it had secured the rights to distribute Estrella Galicia Especial in the country.
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