- Category – Beer, cask ale, 4.7% abv
- Available – From next month
- Location – The UK, available in Fuller’s on-premise outlets
- Price – Not immediately available
Asahi Group has lined up a limited-edition beer from Fuller’s Brewery to celebrate the Queen’s Platinum Jubilee this Summer.
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Fuller’s Platinum Jubilee Ale will be available from the brewer’s pubs in the UK from June, and is described by the brewer as a “premium malty amber ale”. The 4.7%-abv beer will be in cask format only.
An SRP was not immediately available.
Last year, Asahi unveiled a packaging refresh for Fuller’s London Pride flagship beer. The rehaul included a new logo and typography for the bottled ale, as well as updated sales material for the cask and keg formats.
Asahi bought the Fuller’s beer business from Fuller, Smith & Turner in 2019 in a deal worth US$326m.
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By GlobalDataJust Drinks presents ‘The 24th Annual International Beer Strategies Conference’ on 4-6 October
