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May 16, 2022

Asahi Group’s Fuller’s Platinum Jubilee Ale – Product Launch

The 4.7% brew will be available in Fuller's pubs from next month

By James Beeson

  • Category – Beer, cask ale, 4.7% abv
  • Available – From next month
  • Location – The UK, available in Fuller’s on-premise outlets
  • Price – Not immediately available

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Asahi Group has lined up a limited-edition beer from Fuller’s Brewery to celebrate the Queen’s Platinum Jubilee this Summer.

Fuller’s Platinum Jubilee Ale will be available from the brewer’s pubs in the UK from June, and is described by the brewer as a “premium malty amber ale”. The 4.7%-abv beer will be in cask format only.

An SRP was not immediately available.

Last year, Asahi unveiled a packaging refresh for Fuller’s London Pride flagship beer. The rehaul included a new logo and typography for the bottled ale, as well as updated sales material for the cask and keg formats.

Asahi bought the Fuller’s beer business from Fuller, Smith & Turner in 2019 in a deal worth US$326m.

Just Drinks presents ‘The 24th Annual International Beer Strategies Conference’ on 4-6 October

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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