• Category – RTD, vodka-based, 4.5% abv
  • Available – From this month
  • Location – The US, available nationwide
  • Price – TBC

E&J Gallo Winery has added two new flavours to its High Noon spirits-based RTD stable in the US.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The Guava and Kiwi extensions are available exclusively as part of a limited-edition ‘Pool Pack’, containing eight 35.5cl cans. The pack features two of each of the new flavours, along with two each of High Noon’s Lime and Peach flavours.

Despite being marketed as a hard seltzer, Gallo’s High Noon RTD range is vodka-based, and blended with fruit juice to an abv of 4.5%. Each can contains 100 calories, and the full range is gluten-free, according to the company.

High Noon debuted almost three years ago and sits in the group’s Spirit of Gallo business unit that covers the spirits portfolio, which includes New Amsterdam Vodka and Familia Camarena Tequila.

Spirits’ fallout from Russia’s attack on Ukraine – Click here for a Just Drinks comment

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now