Here are the ten most viewed, subscriber-only items on just-drinks this week:

10. Analysis – California drought highlights Constellation Brands’ wine, beer contrast

Constellation Brands has quickly got to grips with is newly-expanded beer business.

9. just On Call – PepsiCo CEO takes aim at “premature” home carbonation tie-ups

PepsiCo CEO Indra Nooyi has said the company is running “multiple” at-home carbonation tests, but will only use technology that has already proven to work.

8. just On Call – Heineken CEO thanks Africa for FY confidence boost

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Heineken’s CEO has said a late-year rebound from Africa has helped restore the brewer’s optimism after a disappointing third quarter.

7. Analysis – Pernod Ricard’s Jameson, Martell opportunity

We all know by now that, if you’re working for an international spirits company and the Chinese market is a big deal for you, then you haven’t been sleeping too well for the past year or so.

6. Analysis – Light at the end of the tunnel for MillerCoors?

MillerCoors’ full-year results today (13 February) revealed how the JV is continuing to see a rebalancing of where it generates sales.

5. Editor’s Viewpoint – Marketing: Think Once. Think Twice. Think… Tweet?

I’ll freely admit to being addicted to social media. During work hours, I have to reign myself in on checking Facebook, but I forgive myself my Twitter usage while at the coal face, as sometimes – just sometimes – I use it “for work purposes”.

4. Analysis – Will Heineken wobble in margin balancing act?

Heineken’s leadership team may not have been bristling with brio after full-year results yesterday.

3. M&A Watch – The Options Available to Cott Corp

On the back of weak results in the first nine months of 2013, Cott Corp confirmed last week that it has appointed Credit Suisse to evaluate all strategic options that “would enhance shareholder value”. 

2. Analysis – More cost cutting at Coca-Cola, PepsiCo expected this year

As pressure on CSD volumes in the US continues, how significantly will the Coca-Cola Co and PepsiCo look to cut costs and consolidate their separate businesses? 

1. Comment – Spirits – Tequila: Is Diageo Left With the Scraps?

Following a flurry of activity in the Tequila sector last month, has Diageo finally returned to the point it had previously reached when it handled Jose Cuervo? Richard Woodard compares then to now.

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