Here's a round-up of this week's highlights in the global beer & cider category. We are also running similar round-ups for soft drinks & bottled water and spirits & wine.

Are you safe from the tax authorities? The wine and spirits industry is driven by valuable brands, each of which contains intellectual property at its heart. But, are brand owners putting themselves at risk of additional tax liabilities due to artificially-constructed, profit-shifting, transfer pricing schemes?

MillerCoors is set to close one of its breweries in the US as falling volumes have started to take effect.

SABMiller has confirmed that it has received notification from Anheuser-Busch InBev of a possible takeover.

The CFO of Calsberg, Jørn Jensen, is set to leave the company.

Finally, the moment everyone in the brewing universe has been waiting for has arrived, not with a thunderclap or volcanic eruption or heralds trumpeting, but rather with a prosaic exchange of email alerts.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Today's confirmation that Anheuser-Busch InBev is exploring a bid for SABMiller will have come as a surprise to precisely nobody in the global beer industry. And, while it is by no means a done-deal, there's still a certain sense of inevitability about it that many have felt for quite a while now.

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get consumers to be loyal to your brand?

Twenty-four hours after the news broke about a potential takeover of SABMiller by Anheuser-Busch InBev, and the wires are awash with commentary and analysts' notes. What would the new power couple of brewing mean for the industry and, more importantly, will the deal actually take place?

Anheuser-Busch InBev, Carlsberg and Heineken have teamed with local brewers and beer associations to launch a global effort to promote responsibility around beer consumption.

The use of social media for marketing purposes by drinks industry companies can be segmented into four distinct campaign types, according to a new market research report from just-drinks.