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Battle continues for Pernod Ricard in US and China

Earlier this year, at its annual Capital Market Day presentations, Pernod Ricard earmarked the US and China as must-win "battlegrounds"....

Why consumers don't care about vodka's provenance

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka se...


Pernod Ricard's FY fiscal-2015 - Preview

Lucy Britner | 25 Aug 2015

On Thursday, Pernod Ricard will report its full-year results. Here, just-drinks takes a look at the company's performance in the three months to the end of June:


Does craft threaten spirits? - Analysis

Andy Morton | 14 Aug 2015

A question mark hangs over the success of Tito's Handmade Vodka - how can a product that shifts more than 2.3m cases a year call itself 'handmade'?


Top Wine & Spirits Trends in the Last Ten Years

Stuart Whitwell at Intangible Business | 10 Jun 2015

Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.


just the Facts – The Power 100 2015

Olly Wehring | 10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

Latest Interviews

Martell's CEO & chairman, Philippe Guettat

Andy Morton | 6 May 2015

Pernod Ricard's Cognac unit, Maison Martell, is about to celebrate its 300th anniversary. just-drinks caught up with Philippe Guettat, Martell's CEO & chairman, to discuss how the party preparations are going, why China demand is at a crossroads and what lies ahead for the unit in Africa.


Interview - Pernod Ricard's Outgoing CEO - Part II

Olly Wehring | 12 Feb 2015

In the second part of just-drinks' exclusive interview with the outgoing CEO of Pernod Ricard, Pierre Pringuet, here he looks back at some of the deals that have shaped the company, and his role in their negotiation.

Latest News

“New normal” sees Pernod target premium in China

Olly Wehring | 2 Sep 2015

The international spirits category in China has embarked on a “new normal”, according to Pernod Ricard, with lower-priced offerings set to drive future growth.


Pernod Ricard keen to stem Absolut US declines

Olly Wehring | 2 Sep 2015

Pernod Ricard has admitted that it needs to improve its marketing of Absolut in the US to connect with Millenial consumers as craft vodka continues to take share.


Pernod Ricard "in line" after full-year results

Olly Wehring | 27 Aug 2015

Pernod Ricard has reported operating profits within its guidance for fiscal-2015, although the Absolut brand was hit by an impairment charge in the period.


Corby Spirit and Wine teams up with Shazam

Lucy Britner | 20 Aug 2015

Canadian distributor Corby Spirit and Wine has partnered with mobile app Shazam to enable consumers to "interact with brands".


just a While Ago - On 3 July in...

Olly Wehring | 3 Jul 2015

Here's a look at what was happening on this day in...


just a While Ago - On 26 June in...

Olly Wehring | 26 Jun 2015

Here's a look at what was happening on this day in...


Pernod Ricard appoints Absolut Vodka VP

Lucy Britner | 25 Jun 2015

Pernod Ricard's Absolut Co has promoted Anna Schreil, director of product development, realisation & R&D, to the post of VP operations, which includes managing the production of Absolut vodka.


just a While Ago - On 18 June in...

Olly Wehring | 18 Jun 2015

Here's a look at what was happening on this day in...


just a While Ago - On 16 June in...

Olly Wehring | 16 Jun 2015

Here's a look at what was happening on this day in...


Pernod Ricard releases LGBT Absolut bottle

Olly Wehring | 16 Jun 2015

Pernod Ricard has started the global roll-out of a rainbow bottle for its Absolut vodka brand, designed to “celebrate Absolut's legacy within the lesbian, gay, bisexual and transsexual (LGBT) community”.


just a While Ago - On 10 June in...

Olly Wehring | 10 Jun 2015

Here's a look at what was happening on this day in...


NPD - Pernod Ricard's Oak by Absolut

Andy Morton | 8 Jun 2015

Inspired by bartenders who were ageing their own cocktails, Oak by Absolut is Absolut vodka rested in oak to produce a "smooth and subtlety smoky flavour, with notes of vanilla and caramel".


Pernod Ricard unveils new Absolut bottle

Andy Morton | 27 Apr 2015

Pernod Ricard is to launch a new Absolut vodka bottle across all of its global markets.


just a While Ago - On 9 April in...

Olly Wehring | 9 Apr 2015

Here's a look at what was happening on this day in...


Pernod unveils Absolut Elyx House in New York

Andy Morton | 7 Apr 2015

Pernod Ricard has opened a "brand home" in New York for its Absolut Elyx vodka that doubles as its US head's private residence.


just a While Ago - On 31 March in...

Olly Wehring | 31 Mar 2015

Here's a look at what was happening on this day in...


Spirits makers must shape craft category - study

Andy Morton | 18 Mar 2015

International spirits companies must learn to drive trends in the emerging craft sector or risk losing the Millennial customers that are reshaping consumer behaviour, a new report argues.


Pernod Ricard's Absolut Honey

Olly Wehring | 5 Mar 2015

Pernod Ricard has released a Travel Retail-only flavour extension of its Absolut vodka brand.


just a While Ago - On 5 March in...

Olly Wehring | 5 Mar 2015

Here's a look at what was happening on this day in...


just a While Ago - On 4 March in...

Olly Wehring | 4 Mar 2015

Here's a look at what was happening on this day in...


just a While Ago - On 2 March in...

Olly Wehring | 2 Mar 2015

Here's a look at what was happening on this day in...


just a While Ago - On 24 February in...

Olly Wehring | 24 Feb 2015

Here's a look at what was happening on this day in...

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