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Can Absolut's US Headache be Soothed by Elyx?

Late last month, in Pernod Ricard's full-year results, the spirits company flagged a tough time for Absolut vodka. Richard Woodard surveys t...

Focus - Pernod Ricard's H1 performance

Today, Pernod Ricard released its half-year results, which showed single-digit drops in sales and net profits. Here is a closer look at the...

Analysis - Vodka's growth set to stay strong

Vodka's global growth prospects remain “positive” with an opportunity for producers to grow volumes in mature and emerging markets, accordin...

Focus - Pernod Ricard's Q1 Performance

Earlier today (24 October), Pernod Ricard released its sales and volumes figures for the 2013-14 first quarter. Here's a closer look at the...

Latest Interviews

Pernod's brand director for gin, JC Iglesias 25 Nov 2013

Andy Morton

JC Iglesias took over as brand director of Pernod Ricard's gin brand, Beefeater, in August this year after a switch from marketing the company's brown spirits portfolio in the US. In his first interview since taking on his new role, he tells just-drinks why he wants to take gin to a completely new market, what a wider Beefeater portfolio could do and that there really is a gin boom going on out there.


The just-drinks Interview - Irish Distillers CEO 10 Sep 2013

James Wilmore

Last week, Irish Distillers held an event to showcase its EUR100m (US$132m) investment in its Midleton Distillery, near Cork. What hopes does the Pernod Ricard subsidiary have for Irish whiskey? Can it build on the category's renaissance and break out of its niche? just-drinks' deputy editor James Wilmore talks to the CEO of Irish Distillers, Anna Malmhake.

Latest News

Pernod teams up with Lady Gaga for Absolut push 2 May 2014

Andy Morton

Pernod Ricard has launched a marketing push for its Absolut vodka brand in the US, which will run alongside Lady Gaga's latest tour of the country.


Pernod Ricard takes Our/Vodka to 11 new cities 3 Apr 2014

Andy Morton

Pernod Ricard is expanding its Our/Vodka concept as it attempts to tap into global demand for local craft spirits.


Pernod Ricard's Absolut Karnival 7 Mar 2014

Andy Morton

Pernod Ricard has launched its latest Absolut variant in time for Carnival celebrations across the Americas.


Pernod teams with Baz Luhrmann for Absolut Oz 25 Feb 2014

Olly Wehring

Pernod Ricard has recruited film director Baz Luhrmann to design a limited edition, Australia-themed bottle for a spiced orange-flavoured variant of its Absolut vodka brand.


Constellation targets Asia boost with Svedka 13 Feb 2014

Andy Morton

Constellation Brands is ramping up its Svedka vodka footprint in Asia as it seeks to double its business in the region over the next three years.

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