Absolut company news 
just the Facts - World's Top 20 Most Valuable Drinks Brands
11 June 2013
A study, conducted by brand valuation agency Brand Finance, has ranked the world's biggest drinks brands by their value. We've compiled the top 20 into a table below:
Comment - Spirits - US Vodka Wars throw up Strategy Conundrum
28 May 2013
The US vodka market remains a fierce battlefield. New products continue to flood the sector, while "predatory" pricing policies affect some US states. What should be the approach of established producers? Stand firm and persuade consumers to look beyond price, argues Chris Mercer
just the Facts – The Power 100 2013
24 May 2013
Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.
just The Facts - Pernod Ricard's YTD results
25 April 2013
This morning (25 April), Pernod Ricard released its year-to-date and third-quarter results. Here, just-drinks takes a look at the company's performance by region and brand.
Product Launch - US: Pernod Ricard's Absolut Cilantro
23 April 2013
Pernod Ricard has launched a new Absolut vodka extension flavoured with lime and coriander to tap into expected demand for savoury and culinary cocktail ingredients.
just For Subscribers - The week in drinks
19 April 2013
Here are the ten most viewed, subscriber-only items on just-drinks this week:
Product Launch - US: Pernod Ricard's Absolut Elyx
19 April 2013
Pernod Ricard is launching a small-batch vodka under its Swedish Absolut brand.
just Five Years Ago: Beam keeps powder dry after losing race for Absolut
17 April 2013
It was five years ago this week that Beam Global Spirits & Wine – as Beam Inc was then known – started to come to terms with Pernod Ricard's last-minute grab of takeover target Vin & Sprit and the Absolut vodka brand at the end of March, 2008.
just For Subscribers - The week in drinks
5 April 2013
Here are the eight most viewed, subscriber-only items on just-drinks this week:
US: Pernod Ricard unveils Absolut Mexico bottle
4 April 2013
Pernod Ricard has launched a limited edition bottle for its Absolut vodka brand in the US that celebrates Mexico's ancient tribal cultures.
Product Launch - US: Pernod Ricard's Absolut Craft Herbaceous Lemon
3 April 2013
Pernod Ricard has unveiled a new range of Absolut vodka exclusively for bartenders and aimed at "high-end" cocktails.
Comment - Spirits - Pernod Ricard and Absolut: Five Years On
2 April 2013
This weekend marked the fifth anniversary of Pernod Ricard's acquisition of Vin & Sprit and the Absolut vodka brand. A lot has changed since those heady days of 2008, so how does the race for - and purchase of - V&S look today? Chris Mercer takes a closer look.
just the Round-Up - The week in drinks
28 March 2013
The top ten stories published on just-drinks last week:
Product Launch - TRAVEL RETAIL: Pernod Ricard's Absolut Amber
25 March 2013
Pernod Ricard's Absolut Amber
TRAVEL RETAIL: Pernod Ricard unveils Absolut Denim
8 March 2013
Pernod Ricard has launched a denim-wrapped gift sleeve for its Absolut vodka brand across travel retail.
FRANCE: Asia, Americas to counterbalance Euro travails for Pernod Ricard - analyst
15 February 2013
The troubled landscape for Pernod Ricard in France and Western Europe will continue to be offset by the strength of Asia and the Americas, an analyst has forecast.
Focus - Pernod Ricard's H1 performance by region and brand
14 February 2013
Earlier today, Pernod Ricard released its half-year results, which showed single-digit rises in sales and net profits. Here is a closer look at the company's performance by region and by brand.
GLOBAL: Nestle Waters turns to Andy Warhol for Perrier's 150th anniversary
5 February 2013
Nestlé Waters has lined up an Andy Warhol design for Perrier, to commemorate the water brand's 150th anniversary.
UK: Full takeover of Ketel One unlikely – Diageo CEO
31 January 2013
The head of Diageo has reiterated the company's preparedness to take full control of Ketel One, as the deadline approaches for its JV partner to take out the stake sale option on the vodka brand.
Comment - Spirits - Vodka Can Go Far
22 January 2013
A new year, a new commentator. Taking the baton for white spirits, we welcome back just-drinks' former deputy editor, Chris Mercer, to cast his watchful eye over all things white. This month: Vodka.
Product Launch - US: Pernod Ricard's Absolut Hibiskus
17 December 2012
Pernod Ricard's Absolut Hibiskus
AMERICAS: Pernod Ricard positive over premium spirits growth in Brazil
14 December 2012
Pernod Ricard has said that overall spirits growth in Brazil will be driven by the premium sector, particularly vodka and Scotch whisky, which will favour the company.
just the Facts - Diageo and the Global Vodka Category
5 December 2012
Earlier today (5 December), Diageo hosted a briefing on its position in the vodka category. Here, just-drinks looks at the numbers for the sector as a whole, and Diageo's three global vodka brands.
US: SPI Group to end Stolichnaya deal with William Grant & Sons
15 November 2012
SPI Group is to drop William Grant & Sons as its US distributor for Stolichnaya and set up its own import company.
Product Launch - TRAVEL RETAIL: APU's Chinggis Khan & Soyombo Mongolian vodka
26 October 2012
Former government-owned Mongolian alcohol maker APU will enter the international travel retail sector next year for the first time with two new vodka lines.
FRANCE: Martell, Glenlivet, Perrier-Jouet shine in Pernod Ricard Q1, but sales growth slows
25 October 2012
A healthy jump in sales in the US has helped balance a less impressive performance in Asia for Pernod Ricard in its fiscal first quarter.
Product Launch - TRAVEL RETAIL: Pernod Ricard's Absolut Exposure
24 October 2012
Pernod Ricard's Absolut Exposure
just The Preview - Pernod Ricard Q1
22 October 2012
Pernod Ricard will release its first-quarter results on Thursday (25 October). Here, just-drinks takes a look at the highs and lows for the company in the three months to the end of September.
Preview - Tax Free World Association World Exhibition 2012
18 October 2012
Next week’s TFWA World Exhibition reverts to its traditional late October time slot after last year’s G20 Summit in Cannes forced the show to set up shop a month earlier in sunny September. Yet the prospect of chillier nights and a shower or two on the Croisette is unlikely to dampen the spirits of the 104 liquor exhibitors attending this year’s event. Indeed, all things considered, Joe Bates believes that the duty-free wine and spirit business is in pretty good shape.
