Absolut

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Is Pernod Ricard's Absolut dying in the US?

This month, white spirits commentator Richard Woodard considers the present health - or lack thereof - of Pernod Ricard's flagship vodka bra...

Pernod doesn't need China for Q1 growth - analysis

It has been more than a year since Cognac makers such as Pernod Ricard stopped estimating how long it will be before their China markets tur...


Richard Woodard | 1 Oct 2015

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.


Lucy Britner | 28 Aug 2015

Earlier this year, at its annual Capital Market Day presentations, Pernod Ricard earmarked the US and China as must-win "battlegrounds".


Richard Woodard | 25 Aug 2015

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka segment.


Lucy Britner | 25 Aug 2015

On Thursday, Pernod Ricard will report its full-year results. Here, just-drinks takes a look at the company's performance in the three months to the end of June:

Latest Interviews

Andy Morton | 6 May 2015

Pernod Ricard's Cognac unit, Maison Martell, is about to celebrate its 300th anniversary. just-drinks caught up with Philippe Guettat, Martell's CEO & chairman, to discuss how the party preparations are going, why China demand is at a crossroads and what lies ahead for the unit in Africa.


Olly Wehring | 12 Feb 2015

In the second part of just-drinks' exclusive interview with the outgoing CEO of Pernod Ricard, Pierre Pringuet, here he looks back at some of the deals that have shaped the company, and his role in their negotiation.

Latest News

Lucy Britner | 17 Jun 2016

Pernod Ricard will roll out several brands in Cuba, as it looks to capitalise on the country's growing tourism trends.


Lucy Britner | 17 May 2016

Pernod Ricard has released the latest limited edition bottle design for its Absolut vodka brand. 


Olly Wehring | 12 May 2016

Pernod Ricard has announced further details of the new structure of its operations in the US, a market that the group considers key to its medium-term goals.


Olly Wehring | 31 Mar 2016

Pernod Ricard has admitted that Absolut has struggled in the US in the last few years, but improved sales in recent months have come from a stronger focus on Absolut's original flavour expression, the brand's marketing chief has told just-drinks.


Lucy Britner | 15 Mar 2016

Pernod Ricard's vodka arm, The Absolut Co, has partnered with a kitchen products and apps designer to help drinkers to create cocktails at home.


Andy Morton | 14 Jan 2016

Pernod Ricard has confirmed the discontinuation of its Absolut Amber brand extension, as its replacement, Oak by Absolut, expands into Travel Retail.


Olly Wehring | 23 Oct 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer and soft drinks & water.


Andy Morton | 22 Oct 2015

Pernod Ricard has said its Absolut brand is on course to stablise in the US despite continued double-digit sales falls for flavours.


Lucy Britner | 14 Oct 2015

Pernod Ricard has made several changes to its global marketing team as part of its "internal promotion and mobility policy".


Olly Wehring | 23 Sep 2015

Pernod Ricard has partnered its Absolut Elyx iteration in the US with non-profit organisation Water for People.


Andy Morton | 22 Sep 2015

Pernod Ricard has launched a limited-edition range of Absolut vodka bottles called Absolut Electrik.


Olly Wehring | 4 Sep 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Olly Wehring | 2 Sep 2015

The international spirits category in China has embarked on a “new normal”, according to Pernod Ricard, with lower-priced offerings set to drive future growth.


Olly Wehring | 2 Sep 2015

Pernod Ricard has admitted that it needs to improve its marketing of Absolut in the US to connect with Millenial consumers as craft vodka continues to take share.


Olly Wehring | 27 Aug 2015

Pernod Ricard has reported operating profits within its guidance for fiscal-2015, although the Absolut brand was hit by an impairment charge in the period.


Lucy Britner | 20 Aug 2015

Canadian distributor Corby Spirit and Wine has partnered with mobile app Shazam to enable consumers to "interact with brands".


Olly Wehring | 3 Jul 2015

Here's a look at what was happening on this day in...


Olly Wehring | 26 Jun 2015

Here's a look at what was happening on this day in...


Lucy Britner | 25 Jun 2015

Pernod Ricard's Absolut Co has promoted Anna Schreil, director of product development, realisation & R&D, to the post of VP operations, which includes managing the production of Absolut vodka.


Olly Wehring | 18 Jun 2015

Here's a look at what was happening on this day in...


Olly Wehring | 16 Jun 2015

Here's a look at what was happening on this day in...


Olly Wehring | 16 Jun 2015

Pernod Ricard has started the global roll-out of a rainbow bottle for its Absolut vodka brand, designed to “celebrate Absolut's legacy within the lesbian, gay, bisexual and transsexual (LGBT) community”.

Company research

Global Spirits Market: News and Events September 2015

Global Spirits Market: News and Events September 2015

The report provides a review of the latest news and key events in the global spirits market during September....

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Global Wine Market: News and Events September 2015

Global Wine Market: News and Events September 2015

The report provides a review of the latest news and key events in the global wine market during September....

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Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis

Pernod Ricard SA : Consumer Packaged Goods - Company Profile

Canadean's "Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis" contains in depth information and data about the company and its operations....

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