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Absolut and Smirnoff's conflicting Millennial view

Chasing the Millennial consumer has been the mantra of many a drinks company is recent years - but it appears the end of the Millennial rain...

Will "slow but steady" win the race for Pernod?

In its full-year results, released yesterday, Pernod Ricard posted a slight increase in sales, up 1% to EUR8.68bn (US$7.46bn), while net pro...


Ian Shackleton | 2 Dec 2016

just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit Suisse, Lehman Brothers and Nomura. Now a principal at financial communications company Bell Pottinger, Ian will cast an analyst's eye each month over developments and issues affecting the drinks industry. This month, he looks at what the Trump effect could be, the prospects for the local spirits sector and the importance of the IR point-of-contact.


Olly Wehring | 30 Aug 2016

On Thursday (1 September), Pernod Ricard will report its full-year results. Here, just-drinks takes a look at how the group has fared in its fourth quarter, the three months to the end of Jun.


Richard Woodard | 22 Mar 2016

This month, white spirits commentator Richard Woodard considers the present health - or lack thereof - of Pernod Ricard's flagship vodka brand, Absolut.


Andy Morton | 23 Oct 2015

It has been more than a year since Cognac makers such as Pernod Ricard stopped estimating how long it will be before their China markets turn around. The downturn has lasted far longer than these companies expected, and yesterday Pernod's CFO Gilles Bogaert risked little when he predicted that this fiscal year in the country is likely to be similar to the previous one.

Latest Interviews

Andy Morton | 6 May 2015

Pernod Ricard's Cognac unit, Maison Martell, is about to celebrate its 300th anniversary. just-drinks caught up with Philippe Guettat, Martell's CEO & chairman, to discuss how the party preparations are going, why China demand is at a crossroads and what lies ahead for the unit in Africa.


Olly Wehring | 12 Feb 2015

In the second part of just-drinks' exclusive interview with the outgoing CEO of Pernod Ricard, Pierre Pringuet, here he looks back at some of the deals that have shaped the company, and his role in their negotiation.

Latest News

Andy Morton | 13 Oct 2016

Mainstream vodka brands including Diageo's Smirnoff and Pernod Ricard's Absolut have strong growth potential in emerging markets, a new report has said.


Lucy Britner | 10 Oct 2016

Alcoholic drinks that use healthy cues will struggle to break into the mass market, according to analysts at Mintel.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Lucy Britner | 1 Sep 2016

Pernod Ricard has forecast a low single-digit lift in profits for the next fiscal year, as the company reported steady sales in fiscal-2016.


Lucy Britner | 17 Jun 2016

Pernod Ricard will roll out several brands in Cuba, as it looks to capitalise on the country's growing tourism trends.


Lucy Britner | 17 May 2016

Pernod Ricard has released the latest limited edition bottle design for its Absolut vodka brand. 


Olly Wehring | 12 May 2016

Pernod Ricard has announced further details of the new structure of its operations in the US, a market that the group considers key to its medium-term goals.


Olly Wehring | 31 Mar 2016

Pernod Ricard has admitted that Absolut has struggled in the US in the last few years, but improved sales in recent months have come from a stronger focus on Absolut's original flavour expression, the brand's marketing chief has told just-drinks.


Lucy Britner | 15 Mar 2016

Pernod Ricard's vodka arm, The Absolut Co, has partnered with a kitchen products and apps designer to help drinkers to create cocktails at home.


Andy Morton | 14 Jan 2016

Pernod Ricard has confirmed the discontinuation of its Absolut Amber brand extension, as its replacement, Oak by Absolut, expands into Travel Retail.


Olly Wehring | 23 Oct 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer and soft drinks & water.


Andy Morton | 22 Oct 2015

Pernod Ricard has said its Absolut brand is on course to stablise in the US despite continued double-digit sales falls for flavours.


Lucy Britner | 14 Oct 2015

Pernod Ricard has made several changes to its global marketing team as part of its "internal promotion and mobility policy".


Olly Wehring | 23 Sep 2015

Pernod Ricard has partnered its Absolut Elyx iteration in the US with non-profit organisation Water for People.


Andy Morton | 22 Sep 2015

Pernod Ricard has launched a limited-edition range of Absolut vodka bottles called Absolut Electrik.


Olly Wehring | 4 Sep 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Olly Wehring | 2 Sep 2015

The international spirits category in China has embarked on a “new normal”, according to Pernod Ricard, with lower-priced offerings set to drive future growth.


Olly Wehring | 2 Sep 2015

Pernod Ricard has admitted that it needs to improve its marketing of Absolut in the US to connect with Millenial consumers as craft vodka continues to take share.


Olly Wehring | 27 Aug 2015

Pernod Ricard has reported operating profits within its guidance for fiscal-2015, although the Absolut brand was hit by an impairment charge in the period.


Lucy Britner | 20 Aug 2015

Canadian distributor Corby Spirit and Wine has partnered with mobile app Shazam to enable consumers to "interact with brands".


Olly Wehring | 3 Jul 2015

Here's a look at what was happening on this day in...


Olly Wehring | 26 Jun 2015

Here's a look at what was happening on this day in...

Company research

Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis

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