The rise of 'craft' continues, with new spirits brands riding the wave in the US. One such overnight success in Tito's Handmade Vodka, which...
Late last month, in Pernod Ricard's full-year results, the spirits company flagged a tough time for Absolut vodka. Richard Woodard surveys t...
Today, Pernod Ricard released its half-year results, which showed single-digit drops in sales and net profits. Here is a closer look at the...
Vodka's global growth prospects remain “positive” with an opportunity for producers to grow volumes in mature and emerging markets, accordin...
JC Iglesias took over as brand director of Pernod Ricard's gin brand, Beefeater, in August this year after a switch from marketing the company's brown spirits portfolio in the US. In his first interview since taking on his new role, he tells just-drinks why he wants to take gin to a completely new market, what a wider Beefeater portfolio could do and that there really is a gin boom going on out there.
Last week, Irish Distillers held an event to showcase its EUR100m (US$132m) investment in its Midleton Distillery, near Cork. What hopes does the Pernod Ricard subsidiary have for Irish whiskey? Can it build on the category's renaissance and break out of its niche? just-drinks' deputy editor James Wilmore talks to the CEO of Irish Distillers, Anna Malmhake.
Pernod Ricard is set to launch a new flavoured variant of its Absolut vodka brand.
Here's a look at what was happening on this day in...
Pernod Ricard has launched a marketing push for its Absolut vodka brand in the US, which will run alongside Lady Gaga's latest tour of the country.
Pernod Ricard is expanding its Our/Vodka concept as it attempts to tap into global demand for local craft spirits.
Pernod Ricard has launched its latest Absolut variant in time for Carnival celebrations across the Americas.
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