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Latest Insights

Focus - Pernod's YTD Performance by Region

Pernod Ricard yesterday announced a 6% rise in sales in the nine months to the end of March. Here's a look at the performance of the company...

Will Brown-Forman prosper from vodka decline?

If the spirits story of the last 40 years has been vodka's ascent to domination, are we now witnessing a whiskey fightback?...

Don Julio: Diageo's Mexican Trojan Horse

Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequ...

Brown-Forman sees "upstarts" hamper vodka pricing

The CEO of Brown-Forman has flagged the growth of rival vodka “upstarts” such as Tito's Handmade Vodka as driving a “brutally competitive” v...

Latest Interviews

Interview - Pernod Ricard's Outgoing CEO - Part II 12 Feb 2015

Olly Wehring

In the second part of just-drinks' exclusive interview with the outgoing CEO of Pernod Ricard, Pierre Pringuet, here he looks back at some of the deals that have shaped the company, and his role in their negotiation.


Pernod's brand director for gin, JC Iglesias 25 Nov 2013

Andy Morton

JC Iglesias took over as brand director of Pernod Ricard's gin brand, Beefeater, in August this year after a switch from marketing the company's brown spirits portfolio in the US. In his first interview since taking on his new role, he tells just-drinks why he wants to take gin to a completely new market, what a wider Beefeater portfolio could do and that there really is a gin boom going on out there.

Latest News

just a While Ago - On 9 April in... 9 Apr 2015

Olly Wehring

Here's a look at what was happening on this day in...


Pernod unveils Absolut Elyx House in New York 7 Apr 2015

Andy Morton

Pernod Ricard has opened a "brand home" in New York for its Absolut Elyx vodka that doubles as its US head's private residence.


just a While Ago - On 31 March in... 31 Mar 2015

Olly Wehring

Here's a look at what was happening on this day in...


Spirits makers must shape craft category - study 18 Mar 2015

Andy Morton

International spirits companies must learn to drive trends in the emerging craft sector or risk losing the Millennial customers that are reshaping consumer behaviour, a new report argues.


Pernod Ricard's Absolut Honey 5 Mar 2015

Olly Wehring

Pernod Ricard has released a Travel Retail-only flavour extension of its Absolut vodka brand.

Company research

Spirits in Colombia

Spirits in Colombia

Colombia has shown an interesting development in the luxury industry, and the alcoholic drinks category has not been indifferent to the trend. Some examples of new premium lines that appeared in 2012...

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Spirits and RTDs, 2014 and the future

Spirits and RTDs, 2014 and the future

This future-looking global report offers a concise, short-form, visual guide to this key CPG category. It provides a market overview, a review of the big stories affecting the category, a key section...

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Global Spirits Market: News and Events November 2014

Global Spirits Market: News and Events November 2014

Using this report, marketers will effectively gain an insight into the latest happenings in the global spirits market throughout the month. The monthly report provides the reader with the top-line dat...

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