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Comment - How Hand-Made is Tito's Handmade Vodka?

The rise of 'craft' continues, with new spirits brands riding the wave in the US. One such overnight success in Tito's Handmade Vodka, which...

Can Absolut's US Headache be Soothed by Elyx?

Late last month, in Pernod Ricard's full-year results, the spirits company flagged a tough time for Absolut vodka. Richard Woodard surveys t...

Focus - Pernod Ricard's H1 performance

Today, Pernod Ricard released its half-year results, which showed single-digit drops in sales and net profits. Here is a closer look at the...

Analysis - Vodka's growth set to stay strong

Vodka's global growth prospects remain “positive” with an opportunity for producers to grow volumes in mature and emerging markets, accordin...

Latest Interviews

Pernod's brand director for gin, JC Iglesias 25 Nov 2013

Andy Morton

JC Iglesias took over as brand director of Pernod Ricard's gin brand, Beefeater, in August this year after a switch from marketing the company's brown spirits portfolio in the US. In his first interview since taking on his new role, he tells just-drinks why he wants to take gin to a completely new market, what a wider Beefeater portfolio could do and that there really is a gin boom going on out there.


The just-drinks Interview - Irish Distillers CEO 10 Sep 2013

James Wilmore

Last week, Irish Distillers held an event to showcase its EUR100m (US$132m) investment in its Midleton Distillery, near Cork. What hopes does the Pernod Ricard subsidiary have for Irish whiskey? Can it build on the category's renaissance and break out of its niche? just-drinks' deputy editor James Wilmore talks to the CEO of Irish Distillers, Anna Malmhake.

Latest News

just a While Ago - On 6 November in... 6 Nov 2014

Olly Wehring

Here's a look at what was happening on this day in...


Purity Vodka and Absolut end legal fight 3 Nov 2014

James Wilmore

Purity Vodka and Pernod Ricard-owned The Absolut Company have settled their legal differences following disputes over marketing claims and trademarks in the US and Sweden.


Product Launch - Pernod Ricard's Absolut Cherrys 2 Oct 2014

James Wilmore

Pernod Ricard is set to launch a new flavoured variant of its Absolut vodka brand.


just a While Ago - On 30 September in... 30 Sep 2014

Olly Wehring

Here's a look at what was happening on this day in...


Pernod teams up with Lady Gaga for Absolut push 2 May 2014

Andy Morton

Pernod Ricard has launched a marketing push for its Absolut vodka brand in the US, which will run alongside Lady Gaga's latest tour of the country.

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