In value terms, experience economy-related deal activity remained flat in Q4 2023 compared with the previous quarter and as compared to Q4 2022. Related deal volume increased by 100% in Q4 2023 versus the previous quarter and was 33% lower than in Q4 2022.

The top-ranked legal advisors supporting these M&A deals in Q4 2023 were Baker & McKenzie; Kondracki Celej; Orrick, Herrington and Sutcliffe with 1, 1, 1 deals respectively.

For further understanding of GlobalData's Consumer Goods Industry Mergers And Acquisitions Deals By Top Themes In 2023 – Thematic Intelligence, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Deals Database tracks global deal activity, including mergers, acquisitions, capital raising, strategic alliances, and licensing agreements. Proprietary analysis is used to group deals into key thematic areas and granular sectors across the world’s largest industries.

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Deal type includes Acquisition, Asset transactions and Mergers.